Then you need to create a Property for it. Getting Started with Your Google Analytics Accountįirst of all, you need to have a web account (a web site – it doesn’t have to be same domain as the one of your email address) defined for your Google Analytics user account. Also, the Google Analytics email tracking method is not aggressive (it doesn’t allow you to collect real-life data), so your emails are also not intrusive towards your recipients. Google domains represent a trusted web authority, so linking your email to a Google service is unlikely to trigger spam filters. Well, any email tracking solution relies on inserting some code in your outgoing emails.
Why Tracking Emails with Google Analytics?
– a Google Analytics account ( signup here if you don’t have an account). – the Easy Mail Merge add-in for Outlook ( download link) – Microsoft Outlook for Windows (works with any version newer than Outlook 2007, x32 or 圆4) In order to track emails sent from Outlook, you need:
If your email recipients viewed your email without allowing the email client to display images, then these recipients are not tracked in your Google Analytics reports. In most cases, the email tracking stats provided by Google Analytics should be good enough to have a very clear idea of your email open rates, but don’t take these numbers as absolute values.īasically, these email tracking reports will tell you how many people viewed the content of your email, including its images.
Please note that, as every email client can be configured on various security levels, there is no bullet-proof solution to track ALL your email open rates. In this article we will detail how to enable email tracking for Easy Mail Merge campaigns in Outlook, both as real-time email open reports and as hourly / daily / monthly email tracking stats. Easy Mail Merge allows you to generate email tracking reports (open rates) for your Outlook mail merge campaigns using the Google Analytics platform.
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